Better Understanding of Internet Marketing

Introduction:
Internet marketing is a term that says “use of internet and other network system for selling our products online and increasing our online presence.” It is a process to promote a web site for selling products and increase visitors. It’s a component of electronic commerce.
It is one of the fastest growing advertising methods for all companies in today’s world.

Internet marketing strategy includes all aspects of online advertising products, services, and websites, including search engine marketing, public relations, social media, market research, email marketing, and direct sales.
It is a slow yet interesting process. It involves patience, research, knowledge, and innovation.

Component of Internet Marketing:
The components of Internet Marketing includes:-

1. Developing a web site:-
Web site is a main component for internet marketing. Developing a site is conveying the company’s message to customers informing him about the features and benefits for choosing our company. Web site is medium for selling a product or service online. It is a great way to get online identity.

2. SEM (Search Engine Marketing):-
It is the technique to get higher ranking in SERP’s (Search Engine Ranking Pages).This has two types, namely: Directories Search Engine and the PPC (Pay Per Click) engines. If you are to engage in internet marketing, the presence of a search engine is quite important, as it is the most effective way to advertise the business.

3. SEO (Search Engine Optimization):-
To drive internet traffic to our site with natural way. Use pay- per- click (PPC) ads or purchasing pay-for-inclusion (PFI) listings in website directories, which are similar to offline yellow page listings. To optimize a site, you need to maximize keyword density and optimize the positioning for the words or phrases that best characterize the subject matter of your site, and you need to use proper Meta tags so that the search engines can interpret your web pages.

4. E mail Marketing:-
It is a way to distribute information about a product or service or for soliciting feedback from customers about a product or service through Email. Email addresses of customers may be collected or purchased. Various methods are used, such as the regular distribution of newsletters or mass mailing of offers related to the company’s product or services. Email marketing is essentially the online equivalent of direct mail marketing.

5. Online Press Release
This method involves putting newsworthy story about a company, its website, its people, its products and its services with on online wire service.

Benefits of Internet Marketing:

• Most inexpensive and effective marketing tool for the distribution of information through all over the globe.
• Internet marketing provides interactive nature for seller and customer both in terms of providing instant response.
• Get targeted customers.
• Excellent ROI (Return Of Investment).
• It has a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media.
• RSS feeds are brilliant way to update information and news in businesses that are information sensitive.
• Creating interactive platforms, initiating discussions and bloggers community are the best things that endorse co-operative marketing efforts through collaboration and networking.

Effects of Internet Marketing:
Internet marketing makes large effect on the retail-oriented industries including music, film, pharmaceuticals and banking. It also affects marketing industry. In just few years, online advertising has grown tens of billions of dollars annually.

Web 2.0, an Era of Dynamic Webpages, PHP & MySQL to Meet the Requirements of Web 2.0

Few years back it was era of Web 1.0, when most of websites only had static information and less user interactivity. In fact user interactivity was limited to just contact and feedback forms which were able to just send feedback or contact the owner of website and all information submitted by contact and feedback forms was being delivered to owner via email in his/her mailbox.

But in recent years with advancement of technology this trend started changing and more people started incorporating some user interactivity in websites. This new trend of user interactivity got popular in very less time and finally it came the time when now no one likes a static website. Now every website on internet to popular it needs to be user interactive. So now this new era of user interactive websites is called Web 2.0.

Also another change over time was that unlike past now every company which exists in real world, have to make its appearance on internet to reach its all potential buyers. As e-commerce is already very popular and people are already making millions with online business. So it is not only very important to launch online version of your business but it is also important that the website you use for your online business is a dynamic user interactive website which fully comply with Web 2.0

In order to develop dynamic websites many technologies and platforms can be used which include ASP .Net, MS SQL, PHP, MySQL and many other related technologies. But as web Programming Language PHP and database MySQL are free(open source) so they are much more popular as well as secure. Most of latest work is being done in these two technologies, which are also very much easy to get started.

Disparity between Web Development and Web Design

When we are talking about advertisement and media, web designer and web developer are integral part of it. But it’s very important that you know exactly what the two terms are dealing with. When we are talking about web design, it’s the overall look of the site seen by the visitors. When we are talking of web development, it’s all about the functionalities of the site. Here we will discuss the basic difference between the two.

Starting with the basic a simple website will be comprised of things as their look & feel, way of presentation, content composition of the site, Functionality incorporated and most important usability of the site. Going down further into detailed analysis of following things we will see how different these things are from each other.

Web site look & feel:

It deals with mainly the template design, graphics or flash used, color scheme of the site, navigation structure and overall integration of content design and navigation.

Style of presentation:

Style of presentation deals with the way you are interaction with your visitors. Your visitors are really getting the stuff they are looking? Are you visitors very much comfortable with your site navigation and content.

Content composition:

It basically deals with the relevant content, information, services & products present on the site as per the page name or title of the site.

Functionality of the site:

Functionality deals with the interactive features provided on the site for visitors, such as search option, user registration or forums.

Usability:

Usability means user friendliness of the site. The things countable can be easy navigation, usefulness and easy interaction. How web design and Web development are related:

Now the truth lies here that web design and development are two different things but to make a site live they need to be integrated perfectly. Both design team and development team has to work in conjugation to make a site hot & happening. And to pass the testing phase both teams has to make things happen.

So taking care of site designing part web designers has to take care of graphic design in which they need to be proficient. Implementing flash, animation, user-friendly navigation, content integration & maintaining overall usability of the site is job of a professional web designer.

Web development programmers are concerned with the functionality incorporated into the site. Making HTML pages and integrating the programs, adding functionality, making site more usable is the job of web developers.

Since both web design and web development needs to be integrated to make a site perfect. It’s a job of both developers and designers to make everything perfect.